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Third party scripts carbon audit: find, measure and remove bloat
This post shows how to locate third party scripts on a site, measure their performance and carbon impact with practical methods, and apply safe removal or mitigation strategies so teams…
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How CSRD Affects Digital Operations, Websites, Analytics and Vendors
This article explains what the Corporate Sustainability Reporting Directive means for teams that run websites, analytics and third party digital…
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Reducing emissions from pixels, trackers and conversion tools
This post explains how marketing, analytics and product teams can audit a martech stack, choose lower impact measurement methods, and…
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Safer wording and phrases to avoid for digital sustainability claims
This post gives marketing, product and engineering teams concrete examples of digital sustainability claims that commonly cause legal or trust…
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Accessible components that lower emissions: practical implementation tips
This guide shows how specific accessibility improvements can also reduce data transfer and device work. Engineers and product teams will…
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Case study: lowering origin traffic with TTL tuning, cache keys and origin shielding
This case study shows a practical, audit friendly approach to configure a CDN to reduce origin requests and network transfer…
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Minimal structured data patterns for schema without bloat
This article shows how to add schema in ways that give search engines what they need while keeping payload, maintenance…
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Geo targeting for international SEO with minimal payload
Practical techniques to target countries and languages for search engines and users while avoiding extra client side payload, redirects, and…
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Sustainability KPIs for Digital Teams That Leadership Can Act On
This post shows which sustainability KPIs translate engineering work into business language, how to measure each one with reliable data,…
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How a digital product team chose between carbon removals and offsets
A practical case study showing how a mid sized software company translated measured digital emissions into a procurement decision. Readable…