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Rolling out a website carbon budget policy in product teams
This article explains how product teams can define, allocate and enforce a website carbon budget policy so engineering and product decisions align with corporate climate goals. Readers will get an…
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Practical Guide to Shopify Sustainability: Themes, Apps, and Tracking Minimization
This article explains concrete steps merchants and developers can take to reduce the environmental and performance cost of a Shopify…
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Serving AI Generated Images on the Web: Optimization Strategies and Delivery Pitfalls
This article explains practical choices teams must make when publishing AI generated images for the web. You will learn how…
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How to Forecast Website Emissions Before Shipping a Feature
This article explains a reproducible, uncertainty aware method product and engineering teams can use to estimate the greenhouse gas impact…
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Greener ecommerce by optimizing product images filters and checkout performance
This case study explains practical patterns that reduce bandwidth and server work across product images, faceted filters, and checkout flows.…
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Technical SEO for Sustainability with Sitemaps, Redirects and Cache Headers
This post explains how practical technical SEO choices about sitemaps, redirects and cache headers reduce unnecessary crawling, network transfer and…
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Practical guide to WOFF2, variable fonts, and subsetting for faster pages
This guide explains how WOFF2, variable fonts, and targeted subsetting reduce web font payload and rendering work. Readable workflows, example…
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Carbon aware hosting and deployment: choosing regions and schedules
This article explains how engineering and operations teams can reduce the greenhouse gas impact of cloud workloads by choosing regions…
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Reducing emissions from your marketing stack including pixels trackers and conversion tools
This article shows practical steps marketing and growth teams can take to shrink the environmental cost of pixels trackers and…
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Landing Page Optimization for Lower Emissions and Best Practices
This post shows practical design, content, and technical choices to build landing pages that convert while producing less network traffic…